Good Linkedin groups for people in Sydney

October 14, 2017
Linkedin, like Facebook, has groups that members can join and participate in. This is certainly worth doing. You can build your authority and get seen by heaps of people this way.

If you have a blog you can share posts you have written in the groups. If you don't have one set up on its own domain, there's the platform's own blogging tool, Linkedin Publisher. (Either way you don't want to spam them, of course. Only do this occasionally, and make sure the posts are relevant for the group!)

As well as being useful in this way, Linkedin groups give you the means by which you can get to know lots of other people in your field. You can then send them connection requests and know that they will almost certainly be accepted. (You'll also get some coming your way as a result of your activity. There'll be the odd scammer. But most will be genuine ones from great people.)

This "ice breaking" aspect is valuable because Linkedin, being such a professionally oriented social network, is pretty strict when it comes to connection requests. If you send out too many to people you don't actually know you can end up getting your account suspended. Definitely not something you want to have happen!

So, the groups are definitely worth the effort in my opinion ... And if you're in Sydney, you might find the list below useful.

Sydney (NSW) Professional Network
Sydney (Australia) Business and Professional Network
Sydney Media People
Digital Jobs Sydney
Website Design | Website Designer | Application Development Sydney Australia
Networking Sydney
Sydney Media Professionals
Information Technology in Australia, Sydney, Melbourne
Sydney Referral Network

Given that Sydney itself has a significant proportion of the nation's population, these Australian focused groups are also worth looking at.

Australia Business and Professional Network
Networking Australia (Only!)
Small business Australia
Australian Business Owners and Entrepreneurs

There are plenty more that can be found by searching the site, of course.

Future Street promotion at Circular Quay

October 12, 2017
I get down to Circular Quay a lot. There's often something new and interesting going on and it's a bit like Martin Place in that you'll sometimes see business and government related initiatives being launched and promoted there. The most recent one is "Future Street". It presents a vision of a greener, more digitally connected urban lifestyle.

Like a similar display I saw several months ago, this one is visually interesting and created with social media in mind. It has its own hashtag and exho...
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Australian Facebook groups to promote your business or service

October 10, 2017
There are Facebook groups for just about every subject imaginable. Not surprisingly, there are many country and city specific ones dedicated to business advertising. It's definitely worth joining several of these and being active on them. As well as being good places to advertise your page, services and products, you can also find lots of relevant, local Facebook pages on them that you can engage with as your page.

Many of them are for businesses anywhere in Australia. Given Sydney's large pop...
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Topical tweeting can garner mainstream media exposure

October 5, 2017
I'm very active on Twitter and have several accounts in different niches. One of these is current affairs and politics. I've learned more about building a large, engaged following on social media from this particular account than any of the others, to be honest.

This is a passionate, engaged niche. There are numerous mainstream media journos on it. And no wonder. It's a great way to keep up to speed on breaking stories ... And with so many "punters" on the site tweeting their views of politic...
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Sharing YouTube videos on Facebook and Twitter is a must

October 5, 2017
Obviously people have limited time to devote to social media marketing. It's impossible to build massive followings on absolutely all the main sites. However, regularly using at least three has definite benefits and is certainly achievable even if you're very busy.

Everyone's needs are different. But I recommend getting into Twitter and Facebook if you can. And while YouTube may not fit the strictest definition of "social networking" site, it's certainly a great way to get seen and make good c...
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Social media marketing is not traditional marketing!

September 10, 2017
Offering lessons in social media marketing has taught me a lot about how people new to the field tend to perceive it. Much of this information comes from their initial calls or e-mail enquiries. From these interactions I have learned that they often have the misconception that using social networks for promotion is much like traditional marketing.

Take Facebook. Many seem to think that when someone likes their page they are "opting in" to what is essentially an e-mail list. So they get on FB ...
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Facebook page marketing tip: Share posts in FB groups

September 4, 2017
These days if you have a business and don't have a Facebook page to promote it you are missing out. And you want to have lots of people who genuinely like and engage with it. There are many free ways to promote the page, including advertising offline at your location and on your merchandise as well as by interacting with other pages.

But if you only use these methods, it can take a long while to draw likes to it. That's where Facebook groups can be very useful. Many of these are massive as wel...
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YouTube marketing is great for locally oriented businesses

June 3, 2017
I have been making numerous short local videos for YouTube in recent months. I'm doing it for fun more than anything else. But it's been quite instructive.

I've been mindful of the fact that YT is a huge search engine in its own right. So I've been applying SEO principles while uploading them and using geo-specific keywords in the titles and descriptions, and tags.

Now, my videos of Sydney are being found increasingly often for those keywords. And they slowly creep up the internal search engin...
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Nabo social network looks good for local businesses

May 9, 2017
When it comes to social networking obviously Facebook is king and it will be for quite some time. But there have been many changes in the online landscape recently, with new sites popping popping up all over the place targeting various niches.

One of these of interest to Sydneysiders is Nabo. It's a locally owned site that received some major backing to get going. (There was another one in this vein that is still up online but a bit of a ghost town now. That's Housenet.)

What makes Nabo unique ...
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Social media is emotional, like art. You must find your own voice

May 6, 2017
One phrase that is often repeated these days is "it's called social media for a reason". That highlights an often overlooked fact: you've got to communicate with others for it to work. And people being people, much of this will involve emotions.

Not understanding this is perhaps the biggest barrier to success with this method of promotion, in my opinion. Many get into it thinking it's primarily a technical process, or just an advertising method. They use it as such and nothing or very little ...
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