YouTube marketing is great for locally oriented businesses

June 3, 2017
Have been making thse short local videos. It's just a bit of a hobby. Now, my videos of Sydney are starting to be found for those keywords. It's interesting. The longer they stay up there, they slowly creep up rankings. Some don't lift much. Others do.

Take one of them, which is of the Italian Forum in leichhardt. I tokk it a few years ago, and it only gets a few every few days. But that's only from search. It's now in about position 3 for searches for Leichhardt Sydney. Given this fact I was thinking how suseful this could be if you had a local service and wnated to be seen by lots of people locally. Could be very useful.

But I've noticed just how much easy traffic there is if you want to be found for locally oriented stuff. People always searching for local sites, landmarks etc.

imprtant to put tags in your videos. be mindful of them when uploading. Also, do this early.

So, don't just put the name of the street something's on. But it's name and other stuff. the reason this is worht doing is because it means that you can star tto rank for suburb names. if you've got an iconic landmark and you make a reasonable little video that hangs around and people enjoy that's worh a olot.

If you're say, a real estate agent in a certain subrub, this could be very useful. This would be dieal. But if your doing anything focusing on a certain area, then it could still be helpful to raise your name and brand. Just having it there, along with your business name and being seen by thousand of people a year is worthwhile., It's all free and easy to do, remember.
 

Nabo social network looks good for local businesses

May 9, 2017
When it comes to social networking obviously Facebook is king and it will be for quite some time. But there have been many changes in the online landscape recently, with new sites popping popping up all over the place targeting various niches.

One of these of interest to Sydneysiders is Nabo. It's a locally owned site that received some major backing to get going. (There was another one in this vein that is still up online but a bit of a ghost town now. That's Housenet.)



What makes Nabo unique ...
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Social media is emotional, like art. You must find your own voice

May 6, 2017
One phrase that is often repeated these days is "it's called social media for a reason". That highlights an often overlooked fact: you've got to communicate with others for it to work. And people being people, much of this will involve emotions.

Not understanding this is perhaps the biggest barrier to success with this method of promotion, in my opinion. Many get into it thinking it's primarily a technical process, or just an advertising method. They use it as such and nothing or very little ...
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YouTube tip: Imagine you are a member of your ideal audience

January 4, 2017
Short, compelling videos can be surprisingly easy to make. Basically, you just point and shoot. As long as what you're filming is interesting and relevant it's worth putting online. People love visual stuff, and they are more likely to share it than the written word. While it's always a bonus when a video is slickly edited, it doesn't absolutely have to be.

When people realize this they often go crazy making videos and uploading them to YouTube. But they don't make them easy to find. So they ...
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#SydXmas campaign combines online, offline promotion

December 14, 2016
It's pretty clear that these days almost everyone is an active member of one or more big social networks. So if you have something to promote you should be mindful of this.

Old methods still work well, though. So they shouldn't be ignored. And you'll generate more buzz if you manage to combine both methods in a neat package.

In the lead up to Christmas I saw a good example of this in Martin Place. A couple of yuletide entertainments were promoted around a large Christmas tree. A couple of hash...
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How web developers can find leads on Facebook

October 7, 2016
The great thing about Facebook is that almost everyone is on it. And while not nearly enough businesses have a Facebook presence, there are still plenty of them that do have pages. The nature of their usage of it can be very useful for people in the B2B niche -- especially web developers. 

If you offer web design or related services then you should look through lots of locally oriented business pages. As you do, you'll see that most of them have links to their websites. But some of them don't....
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Social media engagement tip: sincerity is crucial

September 25, 2016
Perhaps the main buzzword in social media marketing is engagement. And there's a very good reason for this. If you don't have it, you've got next to nothing. You're just floating there in space, basically ... 

But what's the best way to build engagement? Well, some self-described gurus tell you exactly how to do it, often laying out specific plans and strategies. They will even offer "sure fire" templates to follow. 

I'm sure these can be useful to many -- particularly if they are new to social...

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Twitter, Facebook cross promotion tip: Tweet Facebook notes

September 14, 2016
I'm a big believer in joining several different social networks and being as active on all of them as time will allow. Obviously joining too many can be pointless because you'll fail to build momentum on any of them. But if you can get into at least three this has huge benefits, one of them being the ability to cross promote.

There are many ways of doing this of course. But here's one using Facebook and Twitter that I think is very useful because it complements the two sites nicely. 

Twitter is...
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Google loves YouTube. That's something to keep in mind

September 12, 2016
YouTube is a fantastic platform, and one that's often overlooked. Perhaps that's because people tend to think that they need to have slick promotional videos up there, which would of course be expensive and time consuming to create. But they don't have to be big productions to work. You can very quickly and easily put very shareable nuggets of content up there that you record on your smartphone and upload straight away.

The other advantage is that Google loves YouTube. And the video sharing si...
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How to use Facebook to build targeted blog traffic

August 3, 2016
There are many ways to use Facebook to get traffic to your blog posts. For example, you can join a whole slew of blog marketing groups and share your latest work. Every now and then you'll get clicks coming through. And given that these groups are also full of other bloggers, you may end up getting the odd backlink from one or more of them, which is still valuable for SEO.

Needless to say you should build up a following on your own Facebook page for your blog, and share the links there. Somet...
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