Active Google Plus communities for Australians

May 21, 2018
Regardless of the field you're in, surely one of the best ways to build a network of engaged followers on a social networking site is to participate in the communities that each of the big platforms offer. With this in mind I've already listed ones on Linkedin and Facebook that Aussies in general and Sydneysiders in particular will find useful.

Google Plus communities are also definitely worth being active in. Now, I know that this platform hasn't really taken off in Australia. And maybe it won't ever do so. However, there are still hundreds of thousands of Australian individuals and businesses on there. So it shouldn't ignored as a way to build connections with them.

And it's not just the actual human presence on there that matters. If you've got a website that you want to promote then you should create a Google Plus brand page for it. And you can actually join communities on the platform as your page. Google will take your activity on them into account in its search engine rankings. This may not be a huge factor, but every little bit helps as the saying goes.

If you have a blog (and you should, of course!) then you can share new posts in many of these communites. Not only will it result in faster indexing by the search giant, but you're sure to get some "plus ones" happening. And this does seem to lift your rankings a bit. (There is quite a bit of debate about the extent of this effect but from my own experience it's worth having.)

So below are some Google Plus communities specifically for Aussies who have something to promote. Now it's got to be said that there are some spammy posts on these communities. Still, there are genuine locals as well. It's this geo-targeting effect that has value. Even if you don't post in them you can still find people to connect with.

Australian Advertising and Marketing
Online Shopping Australia
Business Australia
Australia's Business Directory
Australia, New Zealand -- Business Improvements
Australia Classifieds: Buy, Sell, Trade, Jobs
B2B Australia
Australian Business Marketing
Internet Marketing Australia
Digital Marketing Australia
Australian Business
Small Business Australia
Small Business Ecommerce -- Australia

Here are some similar business oriented groups focusing on Sydney:

Local Businesses Sydney
NSW, Sydney Business Experts
Small Business Sydney
Sydney Business People
Sydney Businesses
Sydney Small Business

Hashtag marketing tips

November 1, 2017
Hashtags are used on many social networks. But the sites where they seem to have most effect are on Twitter and Instagram. I haven't gotten into the latter site yet. But I've certainly used the former a lot, and have employed them there. So the following list of observations about how to use them for marketing relates to my experience on that platform. They have most relevance to it, but I'm sure you can apply them to others.

First observation: People do tend to think that hashtags are more p...
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Good Linkedin groups for people in Sydney

October 14, 2017
Linkedin, like Facebook, has groups that members can join and participate in. This is certainly worth doing. You can build your authority and get seen by heaps of people this way.

If you have a blog you can share posts you have written in the groups. If you don't have one set up on its own domain, there's the platform's own blogging tool, Linkedin Publisher. (Either way you don't want to spam them, of course. Only do this occasionally, and make sure the posts are relevant for the group!)

As w...
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Future Street promotion at Circular Quay

October 12, 2017
I get down to Circular Quay a lot. There's often something new and interesting going on and it's a bit like Martin Place in that you'll sometimes see business and government related initiatives being launched and promoted there. The most recent one is "Future Street". It presents a vision of a greener, more digitally connected urban lifestyle.

Like a similar display I saw several months ago, this one is visually interesting and created with social media in mind. It has its own hashtag and exho...
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Australian Facebook groups to promote your business or service

October 10, 2017
There are Facebook groups for just about every subject imaginable. Not surprisingly, there are many country and city specific ones dedicated to business advertising. It's definitely worth joining several of these and being active on them. As well as being good places to advertise your page, services and products, you can also find lots of relevant, local Facebook pages on them that you can engage with as your page.

Many of them are for businesses anywhere in Australia. Given Sydney's large pop...
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Topical tweeting can garner mainstream media exposure

October 5, 2017
I'm very active on Twitter and have several accounts in different niches. One of these is current affairs and politics. I've learned more about building a large, engaged following on social media from this particular account than any of the others, to be honest.

This is a passionate, engaged niche. There are numerous mainstream media journos on it. And no wonder. It's a great way to keep up to speed on breaking stories ... And with so many "punters" on the site tweeting their views of politic...
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Sharing YouTube videos on Facebook and Twitter is a must

October 5, 2017
Obviously people have limited time to devote to social media marketing. It's impossible to build massive followings on absolutely all the main sites. However, regularly using at least three has definite benefits and is certainly achievable even if you're very busy.

Everyone's needs are different. But I recommend getting into Twitter and Facebook if you can. And while YouTube may not fit the strictest definition of "social networking" site, it's certainly a great way to get seen and make good c...
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Social media marketing is not traditional marketing!

September 10, 2017
Offering lessons in social media marketing has taught me a lot about how people new to the field tend to perceive it. Much of this information comes from their initial calls or e-mail enquiries. From these interactions I have learned that they often have the misconception that using social networks for promotion is much like traditional marketing.

Take Facebook. Many seem to think that when someone likes their page they are "opting in" to what is essentially an e-mail list. So they get on FB ...
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Facebook page marketing tip: Share posts in FB groups

September 4, 2017
These days if you have a business and don't have a Facebook page to promote it you are missing out. And you want to have lots of people who genuinely like and engage with it. There are many free ways to promote the page, including advertising offline at your location and on your merchandise as well as by interacting with other pages.

But if you only use these methods, it can take a long while to draw likes to it. That's where Facebook groups can be very useful. Many of these are massive as wel...
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YouTube marketing is great for locally oriented businesses

June 3, 2017
I have been making numerous short local videos for YouTube in recent months. I'm doing it for fun more than anything else. But it's been quite instructive.

I've been mindful of the fact that YT is a huge search engine in its own right. So I've been applying SEO principles while uploading them and using geo-specific keywords in the titles and descriptions, and tags.

Now, my videos of Sydney are being found increasingly often for those keywords. And they slowly creep up the internal search engin...
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