Browsing Archive: September, 2016

Social media engagement tip: sincerity is crucial

Posted by Matt Hayden on Sunday, September 25, 2016,
Perhaps the main buzzword in social media marketing is engagement. And there's a very good reason for this. If you don't have it, you've got next to nothing. You're just floating there in space, basically ... 

But what's the best way to build engagement? Well, some self-described gurus tell you exactly how to do it, often laying out specific plans and strategies. They will even offer "sure fire" templates to follow. 

I'm sure these can be useful to many -- particularly if they are new to social...

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Twitter, Facebook cross promotion tip: Tweet Facebook notes

Posted by Matt Hayden on Wednesday, September 14, 2016,
I'm a big believer in joining several different social networks and being as active on all of them as time will allow. Obviously joining too many can be pointless because you'll fail to build momentum on any of them. But if you can get into at least three this has huge benefits, one of them being the ability to cross promote.

There are many ways of doing this of course. But here's one using Facebook and Twitter that I think is very useful because it complements the two sites nicely. 

Twitter is...
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Google loves YouTube. That's something to keep in mind

Posted by Matt Hayden on Monday, September 12, 2016,
YouTube is a fantastic platform, and one that's often overlooked. Perhaps that's because people tend to think that they need to have slick promotional videos up there, which would of course be expensive and time consuming to create. But they don't have to be big productions to work. You can very quickly and easily put very shareable nuggets of content up there that you record on your smartphone and upload straight away.

The other advantage is that Google loves YouTube. And the video sharing si...
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