Linkedin, like Facebook, has groups that members can join and participate in. This is certainly worth doing. You can build your authority and get seen by heaps of people this way.

If you have a blog you can share posts you have written in the groups. If you don't have one set up on its own domain, there's the platform's own blogging tool, Linkedin Publisher. (Either way you don't want to spam them, of course. Only do this occasionally, and make sure the posts are relevant for the group!)

As w...
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I get down to Circular Quay a lot. There's often something new and interesting going on and it's a bit like Martin Place in that you'll sometimes see business and government related initiatives being launched and promoted there. The most recent one is "Future Street". It presents a vision of a greener, more digitally connected urban lifestyle.

Like a similar display I saw several months ago, this one is visually interesting and created with social media in mind. It has its own hashtag and exho...
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There are Facebook groups for just about every subject imaginable. Not surprisingly, there are many country and city specific ones dedicated to business advertising. It's definitely worth joining several of these and being active on them. As well as being good places to advertise your page, services and products, you can also find lots of relevant, local Facebook pages on them that you can engage with as your page.

Many of them are for businesses anywhere in Australia. Given Sydney's large pop...
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I'm very active on Twitter and have several accounts in different niches. One of these is current affairs and politics. I've learned more about building a large, engaged following on social media from this particular account than any of the others, to be honest.

This is a passionate, engaged niche. There are numerous mainstream media journos on it. And no wonder. It's a great way to keep up to speed on breaking stories ... And with so many "punters" on the site tweeting their views of politic...
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Obviously people have limited time to devote to social media marketing. It's impossible to build massive followings on absolutely all the main sites. However, regularly using at least three has definite benefits and is certainly achievable even if you're very busy.

Everyone's needs are different. But I recommend getting into Twitter and Facebook if you can. And while YouTube may not fit the strictest definition of "social networking" site, it's certainly a great way to get seen and make good c...
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