Browsing Archive: March, 2016

Wordpress is great but has disadvantages worth considering

Posted by Matt Hayden on Monday, March 28, 2016,
These days if you want to market something you'll need a website, preferably with blog included. If you hire a web designer to build it for you there's a good chance that he or she will recommend Wordpress as a platform. Maybe you will have already decided that's what you want anyway ...

That's not surprising. It's widely regarded as an excellent CMS (content management system). There's so much you can do with it and web designers love it. 

While it has a lot of benefits, webmasters do find it ...
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Facebook ad campaign shows the importance of mobile friendliness

Posted by Matt Hayden on Tuesday, March 22, 2016,
These days, with smartphones being so hugely popular and relied upon, having your website optimized for mobile usage is a no-brainer. This aspect has had major ramifications for SEO for a while, with countless pages being pushed well down the rankings because they don't load snugly into the small screens that so many people are Googling on. 

Then there's the fact that such a huge amount of traffic comes via social networks -- Facebook in particular. And a high percentage of users on this platf...
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Kings Cross Library has good free wifi

Posted by Matt Hayden on Tuesday, March 15, 2016,
If ever you need to work on the web, or just check your e-mails, etc, then the libraries in Sydney are great. They all have free wifi as far as I can tell. And it's usually pretty reliable. However it does vary a bit in quality.

One of the best of these is the library at Kings Cross. It's just opposite the train station on Darlinghurst Rd, shown below, so it's really easy to get to. 



The main work section is on the second level. There are numerous study desks and power points. There are also nu...
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Flyer campaign targeting tip: Use Google Earth

Posted by Matt Hayden on Thursday, March 3, 2016,
When running flyer campaigns, obviously you want to make them as targeted as possible. Often the way to do this is pretty much self-evident. If you are a pizza bar or similar bricks and mortar type business, you'll want to include pretty much every available letterbox within a certain radius of your location.

But you may be promoting something that is not so geo-specific and is more about demographics instead. If this is the case then Google Earth can be a very useful tool. You can get a clear...
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