Now, I know that if you've got a smart phone, which many people have, you're doing what I recommend here already, since they've all got video cameras built in. Still, if you prefer to use a standalone camera to make YouTube videos with (as I do -- dinosaur that I am!) it's a good idea to get into the habit of keeping it in your pocket or bag. 

That's because you just never know when you'll see something useful, interesting, or amusing that you can capture and upload. Being prepared to record s...
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One idea that is often repeated in relation to social media marketing is the importance of engagement. It's definitely a bit of a buzzword. Of course, they do tend to be overused. But not in this case. Engagement really is crucial. The whole point of using Twitter, Facebook, Linkedin and the like is to start up and maintain conversations -- to engage with others.

Unfortunately there's a widespread belief that you can employ social media marketing and avoid that particular element! It's seen as...
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Being on Twitter a lot, I've noticed a big increase in emoji use recently. Some tweeps employ them in almost every tweet! And they have been getting some publicity in the most surprising ways, such as the widely reported fact that Julie Bishop is an avid emoji user.

I haven't gotten into them yet. I'm much more of an old fashioned type who prefers the written word. But it's something I've got to look into eventually. 

I can see why they are already popular on social media, and rapidly becoming ...
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There is clearly an enormous amount of confusion about what social media actually is. A lot of people in business have heard about it and that it can be an effective promotional method. It is all the rage these days of course. So they're keen to get into it.

But a significant percentage of them tend to see it as just another advertising platform. Yes you can place ads on social media, and you should. But ultimately it's for developing relationships through conversation and sharing of content. ...
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There's a lot of talk in the media about internet addiction -- particularly to social media. And I think it's time for me to accept that I'm one of those sad souls afflicted.

That said, I don't think this particular kind of addiction is entirely negative. Means that you get a lot done, apart form anything else. And it's clearly less destructive than being hooked on drugs, alcohol or other toxic stuff...

Still, a recent experience has given me pause for thought. Left my laptop on the bus, see. T...
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