It's pretty clear that these days almost everyone is an active member of one or more big social networks. So if you have something to promote you should be mindful of this.

Old methods still work well, though. So they shouldn't be ignored. And you'll generate more buzz if you manage to combine both methods in a neat package.

In the lead up to Christmas I saw a good example of this in Martin Place. A couple of yuletide entertainments were promoted around a large Christmas tree. A couple of hash...
Continue reading ...