Offering lessons in social media marketing has taught me a lot about how people new to the field tend to perceive it. Much of this information comes from their initial calls or e-mail enquiries. From these interactions I have learned that they often have the misconception that using social networks for promotion is much like traditional marketing.

Take Facebook. Many seem to think that when someone likes their page they are "opting in" to what is essentially an e-mail list. So they get on FB ...
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These days if you have a business and don't have a Facebook page to promote it you are missing out. And you want to have lots of people who genuinely like and engage with it. There are many free ways to promote the page, including advertising offline at your location and on your merchandise as well as by interacting with other pages.

But if you only use these methods, it can take a long while to draw likes to it. That's where Facebook groups can be very useful. Many of these are massive as wel...
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