Customs House library just opposite Circular Quay is another good library. Surprisingly spacious, it covers three floors. Best of all is a separate quiet room. And people really are quiet there!

This is something old fogeys like myself really appreciate. In the past people used to be quiet right throughout a library. But now, it seems pretty much accepted that you can happily talk inside a library at the same volume you do outside.

So, it's great when you actually find a place where people are ...
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One thing that really stands out on Facebook is how good cafes and pubs are at using it to market themselves. I think this is because they know the value of emotion. Their business depends on making people feel welcome, after all. So they find out how to do that with their FB pages as well. 

So learn from them and think of your page as an online cafe. Be welcoming with it. Give it a warm atmosphere. The visual appeal of it is of course a factor here. So uploading appealing photos of your offic...
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I posted earlier about the intriguing rise in emoji marketing that's been happening lately. This clearly isn't just a passing fad, as I'm sure some would have suspected. It's actually starting to become a marketing genre in its own right.

Confirmation of this is the fact that Twitter will soon enable advertisers to target people according to their emoji use when creating campaigns. 

This says a lot about the power of visuals in marketing. And the reason visuals are powerful is because they conv...
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Without a doubt one of the best ways to build up a quality Facebook page following is to use it to engage with other local pages. If you keep liking and commenting the updates of popular pages in your area -- such as news outlets -- your page will be seen by many locals, some of whom are sure to like it. So this is definitely worth doing. 

However, it's best not to put all your effort into the popular local pages. It's also worth engaging with those of smaller businesses in your area. And whil...
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Facebook page likes are certainly important. They are tangible, social proof that people have a positive view of your page's content and want to see more of it. So, obviously you'll want to amass as many of them as possible. 

But they must be genuine, resulting from users' organic interaction with your content and offered freely. Otherwise they are pretty much meaningless. (That's why you should never buy likes in bulk. These may be from real people. But they have no real desire to engage with...
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