I'm accumulating more and more knowledge of how newbies perceive online marketing (especially using social media) by offering lessons to Sydneysiders. And I keep coming to the conclusion that the biggest blocks to success in this field are emotional.

Clearly, before they have any experience of this method of promotion, many people think that it is primarily a technical process. But while it obviously requires stunningly advanced technology, in the end it's still used by people. (This is partic...
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