Facebook page marketing tip: Share posts in FB groups

Posted by Matt Hayden on Monday, September 4, 2017
These days if you have a business and don't have a Facebook page to promote it you are missing out. And you want to have lots of people who genuinely like and engage with it. There are many free ways to promote the page, including advertising offline at your location and on your merchandise as well as by interacting with other pages.

But if you only use these methods, it can take a long while to draw likes to it. That's where Facebook groups can be very useful. Many of these are massive as well as very active. But the problem is you can't join them directly as your page. You have to join as yourself.

However, you can still share Facebook page posts ... The trick is to find good, big active groups relevant to your page. And then get active in them. Post independent thoughts and observations as well as links to interesting, relevant articles. Reply to posts. Ask questions and answer them.

If you do this a lot of people will became aware of you after a while. They'll get a real sense of who you are and what you're about. So then when you share one of your Facebook page posts, many more people will notice it than if it came out of the blue.

If the post itself is a link to a blog, post, say, you can end up getting quite a few clicks to it. I've also found that videos go really well. (It's probably better if you upload them directly to Facebook, but YouTube is fine too.) So, you'll get some views on those blog posts and clips. And inevitably some of those people who saw the post in the group will end up liking your Facebook page as well.

As with so much activity on social media, the key is to be relevant, offer value, and don't overdo it with endless posts. Slowly but surely the effect kicks in.

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