Welcome to my blog, in which I'll write observations about online and offline marketing. Thoughts will often be general in nature, with some being specifically related to Sydney.
I'm glad to be back in this big, bustling city after living several years in my home town of Perth. While there I built up a site that will be a template for this one. It was a good learning experience.
Perth is a lovely place, and has grown hugely. But there's something about Sydney that is much more invigorating. There are so many people in such a small space.
This has ramifications for offline marketing -- using flyers for example. This is a laborious process but it is certainly reliable. With so many massive apartment blocks all over Sydney you can distribute them perhaps three times more quickly than you can in Perth.
